The Mesh: Why the Future of Business Is Sharing by Lisa Gansky

Author:Lisa Gansky
Language: eng
Format: epub, mobi, pdf
Tags: Lease and rental services, Sharing, Finance, Business, Customer Service, Economics, E-Commerce - General, General, Business & Economics, New Business Enterprises, Economic aspects, Customer Relations, Information technology
ISBN: 9781591843719
Publisher: Penguin Group USA
Published: 2010-10-14T22:00:00+00:00

tell me where it hurts.

Mesh businesses can also find niches within a market by looking for points of pain for the customer. The Mesh is a game changer. During the transition, entrepreneurs have opportunities to create smoother surfaces along the way—to make sure that substitution is not sacrificial. Here’s an example. Imagine a father who wants a car so he can drop off the kids at school before heading to work. He figures he’ll have to walk to the car-share location from his house with his kids, their bag lunches, the car seats, movie from Netflix, and whatever else. That takes the convenience out of the whole process, even if the car is two blocks away. What if there was a way to store all those things at the pickup spot? Maybe Netflix could deliver directly to the father’s little share box or mobile tablet. Perhaps a nearby vendor offers healthy lunch bags for the kids. These niche services would help remove the dad’s problems with using the car-sharing service.

The number of Web sites and apps that make sharing easier is growing. Expensure is a free and secure tool that helps people who live or travel together to securely track, manage, and resolve shared joint expenses quickly. The tool resolves a common problem for people who are sharing rooms, cars, tools, or virtually anything else. As people start making a shift toward the Mesh, smart businesses like Expensure are able to see the impediments that discourage individuals or markets from using Mesh services. For entrepreneurs, these points of pain become hopeful and glaring niches of opportunity.

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